Today’s job market is well literally — a mess! I advise everyone to have another source of income — and an online business is just the ticket for a lot of people. There is little you need to initially invest and you can stand to make a lot of money if you know what you are doing. Especially if you spend as little as possible on your marketing.
Here are some ideas for recession proof marketing. Even if you have just started your business or you are seasoned pro — everyone wants to spend less money on their marketing and still see tangible results.
1. Write Articles
The easiest, proven, zero cost yet all-time effective online marketing strategy out there is article marketing. Talk to any successful online entrepreneur and they will tell you the same. Get started by writing one article every other week.
2. Build A Blog
All online businesses should be hosting their own blogs. Delivering fresh content to your visitors and the search engines is a free and major way to ensure that new traffic continually flows to your site. Forget the other platforms, and build your blog using the Wordpress blogging platform. It’s free and is very robust. Both novices and pros use is with much ease and success.
3. Begin Building Relationships
I really like building new relationships at internet conferences and workshops –but they cost a ton! What happened to the old days when these things were free and they just sold you at the back of the room 
Well, that’s why now I have started using social marketing as the backbone for building relationships with people who I want to get to know and whose work I admire. I use Twitter and Facebook a lot. These seem to attract the most serious interaction. I also simply contact people via email. Sometimes the old school ways – work the best.
4. Stop Buying Unessential Information
I’m sure that you are on a lot of marketing lists and if not, you will be soon. You will see all sorts of offers on the newest, most innovative marketing strategy out there! Reports. Infoproducts. Coaching programs. There is a ton of information out there. But you really do not need to invest in it all. While I highly promote continual education – in fact I invest every year in new information to help my business – I also know that you should only invest in what you can afford. And you should start with the simplest tactics first. For instance, you should not start with pay per click ads. That is a complicated and costly strategy. I of course recommend starting out with writing articles:-)
5. Let Go Of High-Cost Marketing Strategies
Chances are that you are spreading your marketing dollars around on coaching programs, membership sites or pay per click ads – but have you analyzed them lately. It’s more important than ever to let go of any strategies that are not working for you, or ones that are just stretching your budget too tightly. It’s really not necessary to invest in these sort of high strategies when there are so many zero cost solutions that have been proven over the years to work effectively.