A good link building strategy is must if you want your website to get good ranking by the search engines. Having a website is not enough. As long as your website is not thousands of back links from quality website, search engines are not going to take notice of your site.
Google has it own proprietary Page Rank (PR) system. It assigns PR to every website that it indexes for inclusion on its search engine. PR of at least 3 is must for ranking on highly competitive keywords. PR is determined by the number of back links that your site gets from other sites. You dont need a few hundred back links. You need thousands of back links to your site.
Reciprocal link exchange was popular in the past. Google does not give much importance to reciprocal links in ranking now. Many Reciprocal Link Exchanges are popular. Then there is a method known as Three Way Link.
The only effective method in my opinion is to build one way back links to your site and that too thousands of them.
What type of strategy can help you in building thousands of back links from quality sites? The method that has been used right from the very start of online marketing to the present is to write quality articles that include links to your site.
Article marketing is still the most popular link building method used by serious online marketers. This method still works and it will always work as long as people are looking for quality information online on different subjects.
But you need to write good informative articles if you want people to read your articles and click on your links. These links will also be counted as back links by the search engines. However, you cannot submit the same article to different directories. It will be treated as duplicate content.
Article Marketing is a successful link building strategy that can take a few months to start giving results. The problem is how you will write different article for each directory.
This problem has been solved by successful internet marketers. They write three-five versions of the same article. Use software to spin hundreds of unique copies of the article and submit those unique copies to different directories.
There are many article submission services now available online. You can try anyone. You can also purchase article submission software. I can only recommend one that I use consistently for link building.
I want to recommend an article submission service that is the best in my opinion. You can try this article submission service for thirty days and see the results whether it works for you or not.