Publishing videos online has taken the internet by storm, it seems everyone has videos they want to share online, perhaps you have seen videos online, where at the end of the video you see a url pop up and they ask you to check out there website, using video for internet marketing is a great way to get new customers to your website.
Using the search engines you can find anything you are looking for and you want it to be fast. When web users search for their information at a search engine, they will get thousands of search results; if they go to your website from the results, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for.
This is your only chance to get the attention of your potential customer, so you need to deliver a targeted message, fast by offering a fast, highly visual way to get their further attention and engage their interest.
You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good news.
If you want to use video to market your products you need to know that there are a few rules to follow if you want to succeed in using video for your marketing efforts:
1. Publish Your Video Everywhere
When using a video as a effective marketing technique, it must be able to see by as many web users as possible. Keeping this in mind, just publishing your video on your own site is not enough. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.
2. Make The Video File Small
Surfing stats show that most people will only wait for 7 seconds on average for a site to load. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors.
The most common video format that most people use is AVI, however this video format uses up a lot of megabytes, which means that your potential visitors will click away from your site because the videos take so long to load. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.
3. Let Them Know It’s A Video, A Short Video
If people don’t know that the empty black space is a video, they won’t play it, and while many people will already know it’s a video, many people will have no idea. So, you must let the web users know that the box is a video, the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let your potential customers know that it is a short video. Your visitors are not going to want to watch a half hour video on how you started your company; Stay on track and keep your video as short as possible while keeping it full of pertinent information.
Use the strategies above and you will find that your conversion rates will increase. Keep your video simple and to the point, again in this example for internet marketing shorter videos will be more effective.
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