If you are looking to start a coaching business, one of the best ways to get clients is to write articles around your keyword phrases. Within these articles, you want to provide links at the conclusion of the article where you promote yourself and send them back to your website. This promotion is referred to as the resource box and this is where you put your website link. If possible, make sure the link is clickable for your keyword. For example:
?John Smith is a certified life coach who has helped hundreds of clients maximize their potential. If you would like to schedule a 30 minute complementary personal coaching consultation, click here.?
(?Personal coaching? is the keyword that would be a link your readers would click on to go to your website as this is one of the words you may want to target for a coaching business.)
After clicking on your website link, the next step is to get the prospect to become a potential coaching client. Most people that start a coaching business provide complementary consulting sessions to give the prospect a taste of what they have to offer. You can do the same and when they sign up for their session, you can also offer any products that you might sell to them.
After writing several articles you want to submit these articles to different ezine and article directories online. There is a key reason why you should do this. Other webmasters use articles to populate their own websites. The promotion of your link is the price they pay to post your article. Besides the traffic you get from that link, you also get a link to your website. Website links are one of the determining factors for search engine rank and position for the keywords and phrases in your market.
To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.
Keep in mind that the proper use of articles is one of the best strategies for generating traffic to your website. It is also vital to creating backward links for your keywords. These two steps are very important if you want to build a consistent client base when you start a coaching business.