When creating a author expert media bio for book promotion or business promotion keep in mind that the primary goal is to include the information the media needs to know make a decision whether to consider you for the media opportunity. The first thing to do is to lead with your most impressive achievements, your education, your degrees, your credentials and awards or recognitions.
2. Be sure to include a listing of all of the books you have written along with the names. Also include your special reports, paper or studies that you have taken part in and note any influential affiliations. 3. Make of list of your primary topics of expertise along with your sub-topic to present a well-rounded and overall view of your entire knowledge and areas where you are considered an expert. 4. If you have been working in your area for many years, this further establishes your positioning so include how many years of experience you have. 5. Also include your membership in any organizations or special awards you have received as well.
6. If you have appeared on any media such as radio shows, TV shows or been the quoted expert in magazines, newspapers and online mention them and include the most impressive and influential. You can get into more detail on your website. 7. Do not include personal information in a professional bio unless the information directly relates to your subject matter. You can include the personal information later on your website is if fits better there. Keep you bio tight and to the point without distraction.
8. You media bio should be concise and accurate. Your information is easily verified by the media so be sure to use the exact and correct information. 9. You can include your media bio on your website along side an expanded bio if you wish that has more information for the media or your visitors. Just label is expanded bio so the media understands that you have a shorter, more concise version as well as an expanded, more detailed, version as well. However, the details must match.
10. The purpose of a professional bio for use in the media is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for the segment or article they have in mind. In addition to the bio, have a professional .jpeg of yourself in your professional capacity and jpeg of your book cover ready to email to the media upon request.
Access additional strategies on book promotion and creating a outstanding BIO for the media. Authors, experts and business professionals and promote a book or a business with a top quality media bio.