The top article marketing strategy is to have links point to your site. Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information. Article marketing automation speeds up the process of getting back links.
Let’s take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.
When choosing an article for your website, make sure that it is a length that is optimal for search engine optimization efforts. Articles that are as short as 200 words or as long as 500 words should fit into this category.
Pick the articles for your niche sites very carefully to ensure that you are able to successfully get traffic and gain profit from these sites. If you are going to try and utilize free website content articles, then it may be difficult for you to find ones that have your exact keywords, so you may have to either make revisions to the articles (which may not be allowed on some free articles) or base your keywords on the articles that you find (which could leave you with very competitive keywords that would take a lot of time or money to attain a high ranking for). Article marketing automation simplifies this process.
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times.
After you have a successful site, most choose to continue to build niche sites. The more sites that you build, the better an income you can generate. Some also choose to build very fast and very short sites over sites that are slightly longer in length. It should be noted that the larger each of your sites are, the more income you will likely generate off of them.
When starting out, it is important to remember that your first site will always be your hardest, since you are just learning the ropes of the business, and that not everyone is cut out to market and promote niche sites. It may not work out for you and you may end up losing a little bit of money, but that is a risk that everyone in this business has to take. Using article marketing automation speeds your time involvement greatly.
It makes no sense not to use article marketing automation advertising something worthwhile to say and explode results back links to your website. Make use of private label rights or create your own piece. One can do it themselves or outsource the projects. Of the many online marketing tools article marketing is most necessary.